Leading Mobility

Shape the Future of Mobility!
The Startup Program powered by Magna




Key Objectives



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Innovation in sectors like eMobility, autonomous driving, sensor technology and additive manufacturing is one of Magna's key objectives. For the automotive supplier, the collaboration with disruptive startups is the cornerstone of sharing the future of the industry.

Leading Mobility is designed to connect with European innovators and keep all doors open for communication. Once you get in touch, Magna will identify synergies to get started. If you're working on an innovative technology, product, or service - we want to hear from you!

The Startup Program covers mobility as a whole, and specifically 4 key objectives:


Electromobility will be an essential component of future mobility. Vehicles become more than just the vehicle - driving as efficiently and economically as possible.

Autonomous Driving

This objective refers to technologies which enable self-driving vehicles, including sensors, processors or other. Some functions include Adaptive Cruise Control & Advanced Parking Assistance.


Increased demand for connectivity and reliability calls for increased effort in the areas of urbanization, safety, and cybersecurity.

New Mobility

This is a great opportunity for technologies and services which offer improved quality, timing or cost of the mobility experience.

Strong Partner

Magna will typically partner for development of proof of concept if a solution qualifies. This includes the ability to commercialize and get to the market.

Product Development

As one of the top 3 tier 1 automotive suppliers globally, Magna has the infrastructure in place to support product development in multiple fields and technologies.


Magna is actively responding to the accelerating global need for innovation. Innovation can be product, process, materials, or data related.


TerraLoupe focuses on the development of plane- / drone-based HD maps. The aerial images are analyzed by proprietary machine learning algorithms, and provide object recognition to locate relevant information.


HOMYHUB lets customers control, monitor, and manage access to their garage anywhere at any time. The solution uses Military Grade Encryption to keep garages secure. Owners can also invite a guest to use their garage.


Powerplace collects public data with exact geo-hash and timestamp. Employing this technology allows for the prediction of when the next passenger will call a taxi and in which regions the probability is highest for pedestrians.


Drover offers a flexible car subscription service. The startup grants individuals the possibility to choose from a variety of Uber-approved cars at a one-week minimum rental term.


See our responses to some of the most common questions or view our Terms & Conditions.

Who can participate in Leading Mobility?

Leading Mobility is open to startup entities who have an innovative technology or solution.

To participate, you must be a legal entity (Inc., LLC, GmbH, etc.), regardless of industry focus.

What if my startup is not in the mobility or automotive industry?

No problem! Any startup with an innovative technology or solution is welcome to reach out.

Is this a competition?

This is not a competition and there are no prizes to be awarded. Magna evaluates applications to decide whether it would be interested in setting up an introductory meeting with the applicant or monitoring progress further.

Is there a deadline?

You are welcome to apply from now on as Magna will continuously evaluate applications.

Leading Mobility is intended to be an ongoing effort aimed at shaping the future of the transportation industry - if Magna decides to change or end it in the future, then we will provide notice in advance on this website.

Based on what criteria does Magna decide to go further with my startup?

The following criteria will be considered:

- Uniqueness and creativity: the level of innovation in the proposed technology, product or service and whether it represents a significant step forward in technology
- Technology readiness level
- Business model: the capability of the entrant to support the development of the proposed technology, product or service

Is there anything else I need to know?

To participate in Leading Mobility, it is required to accept our terms and conditions before submitting your application. Please check out the full T&C's at this link.

Susi Wallner